Without organized, sustained, and accessible means for confronting the stigma of mental health needs of the Black community, the damaging effects of trauma will endure and continue to be handed down from one generation to the next. Taraji P. Henson founded Boris Lawrence Henson Foundation, named for her father, to face this reality with intention and be a part of a movement to destigmatize mental health in the black community.

BLHF needed a rebrand that reflected the scope of their mission and the dedication of their organization. We dove in, developing a visual identity soulful and focused on the outcome deserved – JOY.