Pretentious. Stuffy. Inaccessible. Those are the words that come to mind when it comes to talking about top shelf, pedigreed whiskey. There’s a spiritual cadence and reverence as many speak of those whiskeys living in rarefied air. And it can feel like a club we can’t get into. A club only for nobility or bored billionaires. Exclusive and elusive. And it’s sad, because great whiskey, if it could speak, would tell us that it wants to be enjoyed, shared and appreciated.

That’s where Shreve Whiskey comes in.

It all comes together at their warehouse in North Carolina, where they’re outfitting and renovating a space to blend, bottle and serve at a custom bar to fellow aficionados and whiskey enthusiasts. And this warehouse is the foundation of the visual identity we created for Shreve Whiskey.