Visual Identity & Digital for C.G. Jung Institute of New York

Client:

C.G. Jung Institute of New York

Industry:

Not-for-Profit

+ Project Information

The Creative Direction

Visible Depth  The identity had to honor a lineage without trapping the Institute in the past. We built the system around a mandala-inspired mark, a symbol of wholeness in Jung's own visual language, then extended that logic through deep teal grounds, measured typography, atmospheric gradients, and circular pattern work. The result feels considered, symbolic, and contemporary without borrowing too literally from the Red Book.

The Website

A Real Front Door  The website became the Institute's new front door. We reorganized the experience around training candidates, therapy seekers, the Jung-curious public, and the clinical community, then made the Affordable Therapy Center the clearest path forward. Built in Framer with layered motion and scroll-based depth, the site made a 60-year-old institution feel both historic and alive.