Event Design for The Check Up with Google

Client:

Google

Industry:

Technology

+ Project Information

The Creative Direction

Shaping Paths   
Our hero concept used flowing, organic lines to connect diverse people in healthcare settings. These weren't just decorative—they represented the pathways Google's AI creates to help people navigate their health journeys. The lines felt human and warm, not algorithmic.

Other directions we explored

Playful Shapes of Joy

Bright, simple shapes that made healthcare feel less intimidating. We used circles, squares, and plus signs as cheerful accents around photos and text. While this direction didn't move forward, you can see how the colorful, modular approach influenced the final design.

Other directions we explored

Building Blocks of Health

A systematic approach using Google's core colors as modular building blocks. Large rounded rectangles created flexible layouts that could be rearranged like puzzle pieces. This structured direction gave us the "bento box" framework that became central to the final design—organized but never rigid.