Upbring
Baby gear at each milestone
Project Scope
Art Direction Visual Identity Brand Collateral Packaging
Industry
Retail
Credits
John Colbert, CD/Writer
UpBring is a revolutionary subscription-based product for parents that delivers high-end, curated kits based on a baby’s natural milestones. Thus eliminating panic-buying when parents are zombie-looking at weird hours of the night.
While every baby brand waxes a fake image of what new parenting is really like, we wanted to take a more honest approach. A humorous, honest tone combined with a colorful, modern aesthetics makes for a look and feel that can really stand out in such a crowded space.